"Millennial influencer 1, 2, 3. - We live in a world of ‘free will’ and many granted rights and freedoms. The freedom to define oneself according one’s own rules. ‘Influencer’ is a new phenomenon that has taken flight with speed as a result of the social media impact. This has become a title that people desire to labeled. A person who has the ability to exert enough influence on a group of minds and make them share your point of view of the world and lifestyle. People alter their identities to assume a persona that appeals to a target group. ‘Influencer’ has fast become the new brand people want to associate with and it is a brand that focusses on self. One transforms themselves into a symbol that has qualities to influence a product or line of thinking. Modern day millennials are carving out their presence in this new world of digital tech."